Cella Milano Aloe Vera

Cella Milano was established at the beginning of the 19th century in the lively and dynamic city of Milan, Italy. Barbershops opened everywhere from Paris to London as shaving became an important social event. Cella Milano quickly became a popular brand amongst professional barbers.

Safety razors became popular after the 1st World War, and with this came shaving at home. Cella Milano asked their designers to create packaging to move with this change. The result was a brightly coloured design, featuring a man with a cloud of foamy white cream on his face, the man in his pyjamas officially declared that shaving was a private ritual carried out in the bathroom at home, a tradition that continues to this day. Mr Felice, the smiling vintage icon, still features prominently on Cella Milano packaging.

Cella Milano Aloe Vera is enriched with organic Aloe Vera to soothe and moisturise skin after shaving. The elegant fragrance of fruity notes and pink peppercorn blend beautifully into a heart of Damask Rose and Jasmine, with a base of precious woods and amber adding warmth and depth to the fragrance.

100ml glass splash bottle.